In the same 1971, for more than 1 million dolar Hefner bought a villa, where luxury parties were held with the participation of the most popular models of the magazine and celebrities. In June 2016, the house was sold for $ 100 million to Daren Metropoulos, co-owner of the company-owner Twinkies. According to the terms of the deal, Hefner could stay there until the end of his days.